FREE THE MOLE® is a movement dedicated to the fragrance revolution.
Each FREE THE MOLE® fragrance is expertly handcrafted underground by a master perfumer answering to no one. No board, no licensing deals, no creative director with a quarterly forecast. The formulas get to be what they were meant to be, mixed in small batches and released only when the perfumer says they're done.
Six Years.
One Pair of Hands.
Behind each FREE THE MOLE® fragrance is a master perfumer with six years of dedicated perfumery experience and an extensive background in chemistry. A DIY approach combined with relentless perseverance and deep expertise enables him to create unique and innovative fragrances that stand out in the industry.
His journey is driven by the goal to revolutionize fragrances along with the pursuit of the "objectively best scent" — whether that be a single molecule or a complex blend of fragrance molecules designed to achieve optimal olfactory appeal.
His global travels have enriched his perspective, exposing him to distinctive fragrance traditions such as the fragrant rose sprays of Iraq and the live blending practices of perfumers in the markets of Lebanon. These experiences, alongside his inspiration drawn from renowned and lesser-known perfume brands, fuel his capacity to craft unique and memorable scents.
An exceptional nose. An ability to detect, recall, and analyze intricate fragrance profiles.
Free The Mole.
The mole burns through more food than its body should need. A small, relentless engine running underground all day, all night, eating thousands of times its weight to keep digging. Most of the world never sees it. Most of the world wouldn't believe what it costs to move that much earth in silence.
It digs anyway. It claws upward through dirt that was never going to move on its own. Every tunnel is a route out. Every push is a small refusal of the ceiling above.
FREE THE MOLE® is named for that fight. Perfume made without permission. Free the mole and free whoever picks up the bottle and decides what they want to smell like today.
History
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Halwiyat. The word means sweets. Pistachio and ginger arrive first, warm and precise. Jasmine, vanilla, and honey hold the center with remarkable composure. A sugary musk anchors the dry-down. Decadent in intention. Deliberate in execution. FREE THE MOLE® at its most indulgent.
A composition that carries its age well. Blood orange and anise open the record; cardamom adds precision to the accord. Lavender, frankincense, and rose navigate the heart with old-world confidence. Cedar, amber, and oud close the composition. Some things take a hundred years to get right.
Bergamot, ginger, and wild apple open clean and wide. Gardenia and sage arrive on their own terms. Cedar, violet leaf, and tonka deepen the composition with quiet gravity. Amber and musk release the final boundary. The gate was never locked. You were.
.30 cal takes no. 7.62 a step further with an unforgettable blend of citrus, anise, and cardamom top notes combined with a leathery-gunpowder base.
Inspired by the 7.62×39mm rounds used in the AK-47. It captures the raw intensity and rugged essence of the revolutionary symbol known worldwide. This scent blends smoky, metallic accords with warm, spicy undertones — the heat and power behind every spray.
FREE THE MOLE® no. 01 embodies a bold journey from depth to surface, inspired by the Mole's resilience. It opens with smoky citrus, reveals a heart of oud, rose, and magnolia, and finishes with vanilla and amber.
Archive release from 2023.
Archive release from 2022.
Archive release from 2022.
The original blend of magnolia and oud. Where FREE THE MOLE® began.
In the Glass
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Step Into
The Underground.
Fragrances handcrafted in small batches. Custom scents and perfume bars available for weddings, private events, and brands.
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